Entrust your paid advertising to a specialized agency to maximize your results

Hiring an agency specializing in paid advertising (SEA) allows you to avoid costly mistakes and unnecessary expenses. These agencies bring together digital marketing and communication professionals who have a thorough understanding of the algorithms of advertising platforms like Google Ads and Meta Ads.

Without expertise, managing your own campaigns can lead to poor choices, such as bad keywords, ineffective parameters, or imprecise targeting, often resulting in a zero return on investment (ROI). In other words, you risk wasting your advertising budget without understanding why.

Entrust your Ads campaigns to SEA experts: it's the guarantee of an optimized strategy and measurable performance. Online advertising is a profession in its own right, much more than simple setup.

Search Engine Advertising (SEA) and Social Media Advertising (SMA) are two digital advertising strategies, but they apply to different channels and serve specific objectives.

SEA: Search Engine Advertising

Search engine advertising (SEA) involves displaying paid ads on search engines like Google or Bing through platforms such as Google Ads. The main objective is to capture users' intent by ranking highly in search results using strategic keywords. This method is ideal for generating qualified traffic and direct conversions (sales, leads).

SMA: Advertising on social networks

Social media advertising (SMA), on the other hand, refers to paid advertising campaigns on social networks such as Facebook, Instagram, LinkedIn, and TikTok. This strategy allows you to reach specific audiences based on their interests, behavior, or demographics. SMA is particularly effective for improving brand awareness, engaging a community, or promoting products to users who have not yet expressed a purchase intent.

In summary, SEA targets purchase intent via search engines, while SMA focuses on building visibility and engagement on social media. These two levers are complementary in a comprehensive digital advertising strategy.

Need a strategy tailored to your business? Combine SEA and SMA to maximize your online visibility and return on investment (ROI).

Experts in managing Google Ads campaigns and multi-platform digital advertising

With extensive experience in creating and managing Google Ads Search campaigns, we help our clients maximize their visibility in search results through effective and tailored advertising strategies.

We have supported many clients from various sectors, both B2B and B2C: tourism and travel, professional training, industry, fashion, decoration, and much more.

Our expertise covers both targeted local campaigns (for example, at the city level) and international campaigns (across multiple European countries). Each of these campaigns has generated significant results, with optimized conversion rates and return on investment (ROI).

Furthermore, we also have expertise in Meta advertising tools (Facebook Ads and Instagram Ads) as well as LinkedIn Ads. Thanks to this expertise, we design targeted advertising campaigns to reach the most relevant audiences and maximize your performance on each platform.

Boost your results with a customized, multi-channel advertising strategy.

There is no fixed budget for Google ads. The price depends on many factors such as competition, time of year, keywords chosen, landing page quality, daily budget, and ad relevance.

After one week, you can already see the first results of your campaign. You will be able to judge its success at the end of its run.

Depending on your objectives, resources and target audiences, our experts will advise you on which advertising platforms to prioritize.

To achieve this, we take the time to talk with you to fully understand your project, your needs and your objectives.